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Geoffrey Roth aka Geoffrey Roth Watch Engineering


Geoffrey Roth aka Geoffrey Roth Watch Engineering (Est. 1998) is an American watch company based in Scottsdale, Arizona. The high-end timepieces it produces combines Swiss movements with US-based engineering. Geoffrey Roth is an engineer, watch lover, and has said he is a self-taught watchmaker.

Geoffrey opened his self-named gallery Geoffrey Roth LTD in 1974, in Sedona, AZ. He offered pieces created by some of the finest jewelry designers and sculptors as well as his own jewelry designs. His fascination with watches brought him to the prestigious European Clock, Watch and Jewelry Fair in Basel, Switzerland known as Baselworld many times. For more than 45 years, these trips inspired his creative endeavors, taking him from prominent gallery owner to luxury watchmaker.

In 1998, after carrying several different timepiece brands in his gallery, he decided to create his own watches. The first run of watches took over two years to complete because he had to outsource many components. His earliest watches, created in stainless steel and 18k gold, were so well received that Roth decided to bring in-house much of the manufacturing.

Today Geoffrey uses superb materials, precision tools, and CNC machining to ensure his watches can be made precisely to his design and standards. He operates between studios in Sedona and Scottsdale, Arizona.

Geoffrey Roth Watch Engineering believes in watches that are timeless. Like any good work of art, a Geoffrey Roth watch does more than tell time: it tells a story. The distinct designs cater to an enduring aesthetic with lines that flow, surfaces that curve, and forms that make sense.

Unique in engineering and design, a Geoffrey Roth watch is a distinctive masterpiece. The luxury timepieces are machined from a curated selection of materials, including medical grade 316L stainless steel, 18k gold, phosphor bronze, and Damascus stainless steel. Every piece is crafted with detail in mind - from the intricately engraved dial to the crown-set signature synthetic ruby, which serves as the brand’s symbol of evolution.

The heartbeat of all Geoffrey Roth watches is the Swiss ETA 2892 automatic movement. A workhorse by design, the Swiss ETA is built to withstand time and wear with parts and services readily available for decades to come.

Swiss ETA 204911 Autoquartz movements are also featured in the ladies watches the company offers. In higher end pieces is the Voucher 3002 movement. Additionally, every watch case is engineered and sculptured from solid steel rather than a ring of steel with lugs soldered on as in traditional watch cases. The company states that this unique process guarantees strength and longevity to the watch case.

All Geoffrey Roth watches feature synthetic sapphire crystals front and back, a custom, hand-stitched Louisiana alligator strap, and a stainless steel double deployment clasp with signature engraving. Every piece is water-resistance tested to 10 ATM / 100 meters and comes with a five-year warranty.

The brand’s current collections include the HH2 that takes the traditional luxury timepiece and turns it into something distinctive. The collection features the original HH2 model in stainless steel, HH2 Red Gold, HH2 Red Gold with Diamonds, and HH2 Damascus. HH2. Models start at $5,700.

The HH3 collection is a midsize luxury watch for smaller frames so that the HH3 can be worn by both men and women with a style as sophisticated as it is streamlined. The collection features the original HH3 model, HH3 Red Gold with Diamonds, and HH3 Damascus. HH3 models start at $5,300.

Substantial but sleek, the HH4 features a complex profile and concave back to reinvent the look and feel of the traditional 46mm watch. The collection is comprised of the original HH4 and HH4 Damascus. H4 models start at $6,000.

With its curved lines and smooth design, the HH5 is a form-fitted timepiece. The collection features the original HH5 model, HH5 Damascus, and HH5 AlTiN Damascus. HH5 models start at $9,500.

A fresh approach to a classic pilot watch. HH7 models start at $3,900. A 42 mm matte finish case is machined from solid VAR 316L stainless steel. Its charcoal grey lacquered dial with SuperLuminova Domed synthetic sapphire crystals - front and rear –is set with the signature synthetic ruby.

Among its most recent collections is the Geoffrey Roth Diver in Stainless Steel and Phosphor Bronze with a Patent-Pending Silky Smooth Unidirectional bezel. Water-resistant to One Thousand Meters, the HHS/D models start at $8,500.

The brand also sells one of a kind/limited editions that include the Dali Watch Banner plus assorted desk lamps, pens, and belt buckles.

Timepieces from HH2, HH4 and HH5 lines are equipped with a custom decorated ETA 2892A2 Swiss Made automatic movement. Each of these movements features a solid tungsten rotor engraved with the Geoffrey Roth logo and PVD plated with a hi-tech hard AlTiN coating. The HH3 models that are designed for smaller wrists house an ETA auto-quartz movement.

Watch crowns are adorned with a diamond, sapphire or synthetic ruby depending on the version. The screw down crown at 3’o clock gives the timepiece a hypnotic look. Material of the crown varies from gold plated stainless steel, phosphor bronze or solid 18k gold depending upon the model.

According to an August 2019 article posted on the website, WatchUSeek, the brand produces seven “models with an 8th on the way, ranging from dress watches to a dive watch.” The brand continues to use a few different case materials such as, 316L stainless, solid (non-magnetic) stainless Damascus, a C510 phosphor bronze and an 18k rose gold. The Steel cases are also available with AlTiN PVD coating. Dials are completely made in house from sterling silver and are also plated and printed in house.

Today, the brand is among the few that resurrect the art of fine watchmaking in America. The current collections are comprised of 5 highly customizable models with prices starting at around $5,300.

Each model is a collection of its own with all possible combinations of dials, cases, and finishes. A new collection, the Signature series will launch soon at the C/GREED ART gallery in San Clemente, California. The Signature series will be a limited-edition of watches constructed by artisans from outside the watch industry.

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