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ASHI Diamonds


ASHI Diamonds (Est. 1984) ASHI Diamonds is one of the premier diamond jewelry manufacturers servicing independent jewelers in North America. ASHI has been one of the most trusted and widely respected names in the diamond and jewelry business for nearly thirty-five years. ASHI offers a dazzling range of exquisitely crafted fine jewelry featuring its signature engagement rings and bridal sets as well as contemporary diamond and colored gemstone jewelry designs.

ASHI offers several collections including its signature I Do Collection of engagement rings and bridal sets along with a wide array of beautiful diamonds and precious gemstones set in rings, earrings, necklaces, pendants, bracelets, and fine jewelry of all descriptions and value.

Their Lovebright Collection makes diamonds fashionable, the Silver Stones Collection makes jewelry affordable. The Emotion Diamond Collection gives diamonds a spectacular display of shimmer and sparkle while the Champagne Diamond Collection radiates a beautiful blush in rose gold, and the Forevermore Collection of two-stone jewelry is intended to signify the true love and friendship of two people.

At ASHI, each piece of jewelry goes through a demanding screening process for quality and perfection.

The ASHI I Do Collection is an exquisite array of affordable yet elegant contemporary, traditional and vintage bridal sets. The collection includes more than 750 designs of engagement bridal sets and comes complete with bright center stones and matching wedding bands that feature distinctive styling, designer looks, exceptional quality and attractive pricing.

ASHI’s Lovebright Diamond Collection is another stunning collection with beautiful styling, diamond quality, durability and attention to detail in every piece. This line of high fashion diamond jewelry includes Bridals, Rings, Pendants, Earrings, and Diamond Ensembles.

The striking Champagne Diamond Collection is created in a warm blush of rose gold. The collection includes rings, pendants, earrings, and diamond ensembles in rose gold as well as radiant yellow gold and luminescent white gold. Each piece is set with brilliant-cut white, champagne and black diamonds both natural as well as treated.

The Silver Stones Collection is a beautiful and affordable line which includes over 525 exquisitely crafted styles of matching rings, pendants, earrings and bracelets in 925 Sterling Silver with diamonds and retail priced from $69 to $399. This elegant collection is styled to make fashion jewelry affordable and appeal to new as well as existing customers.

ASHI’s latest creation is the Couture Collection where the designs take on a new boldness while remaining true to the brand’s elegant detailing. The inspiration for this collection is wearable art. The jewelry feels like a natural extension of its wearer and each design blends the highest quality of precious metals and gemstones to display a delicate yet powerful work of art.

ASHI also offers a fully integrated, global manufacturing, design, sourcing, and distribution network that works with its retail partners to provide highly efficient and cost-effective savings. In addition to providing exceptionally crafted jewelry designs, ASHI also offers its partners the “ASHI Advantage,” an extensive range of marketing and merchandising programs that also includes support services tailored for retail jewelers’ specific needs. ASHI Advantage includes, among other things, customized brochures and seasonal flyers, branded over-the-counter catalogs, and point-of-sale trays and point of purchase kits.

In February 2018, ASHI Diamonds launched its 2018 Bridal Program – Journey of Love. The program brings together new designs, a selection of its best sellers, and some reworked classics into an elegant bridal collection.

“Our team has worked tirelessly to provide our customers with a fantastic presentation of copyrighted styles that exemplify our commitment to quality and workmanship, both of which have become synonymous with ASHI,” states Mr. Pandya, Partner of ASHI Diamonds.

“Our comprehensive marketing program provides our partners [with] a platform that enables them to extend their presence to newer markets,” he says. “At ASHI, we strive to be our retail partners’ product and service solution so that they can focus on the demands of their own customers.”

The program includes a twenty-four page book that highlights more than 165 magnificent bridal pieces that include more than forty-five new designs. It also features an exquisite new assortment of contemporary, vintage, and traditional bridal designs aimed at the most discriminating consumers.

The program also unveiled the brand’s exclusive Endless Embrace Collection. This is a French-Cut pavé set bridal engagement ring and wedding band collection especially crafted for bridal customers and the person they cherish most in this world. These engagement rings and wedding bands have been copyrighted, trademarked, and are only available through select independent retailers in the United States.

ASHI services over one thousand of the finest independent retail jewelers in North America and operates manufacturing facilities in US, China and India.

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